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EDITION 03

Hello <<First Name>>,

Welcome to the 3nd edition of Tell. If you've been forwarded this email, click here to sign-up for your own copy. In this edition, some food for thought on recent news. If you reply, I actually get that email. If you liked it, share it :-)

Best, Martin
food for thought.

Booking's predictions for 2017

Booking's predictions for next year are are interesting. Not revolutionary but interesting. In summary, it's going to be more about experiences than before (hm did Airbnb get an early read). As hoteliers it means do our job more and better. As tech companies for hotels it means, don't bother serving software that doesn't make service better.

READ IT + INFOGRAPHIC

Hotel Yearbook on Hotel Tech

It's pretty darn good. If you're into hotel technology, I advise you download it and read it. It's long, it's a bit too sponsored and it's in PDF (yeah I know) but it does have a lot of great viewpoints on everything that's happening in hotel technology today and what is going to be happening in the years to come. Plus there's a pretty cool ad on page 99, if I may say so myself ;-)

GET A PINEAPPLE 

Meta-Search's Shift into OTAs

We all love a bit of controversy and Book on Google plus Instant Book on TripAdvisor both seem to point that Meta search engines want to get into the OTA space. Not everyone agrees that this is a great move, financially it would make it better for hotels (they wouldn't pay for clicks on every meta-search but only the one that converts). But to cut through the noise, Kayak's CEO Steve Hafner's view at Phocusright is the most informative piece I have read on this topic in a long time.

READ IT ON TNOOZ

Google Ads added 30+ characters

For AdWords geeks this is a big deal, for hotels it is good to know. While is it always nice to have more space to work with, it is highly doubtful that a hotel will notice a huge change in reservations. The problem that needs to be solved here is how to bring in new visitors, AdWords will help convert OTA bookings to direct but what do if the problem is with the top-line?

HUBSPOT ON NEW ADS

Airbnb Trips

While there are many opinions on the possible success (or more accurately failure) of Airbnb trips, I find the very idea that they moved into the travel planning and booking space rather than the hotel space quite interesting. OTAs evolved away from there (Expedia does some but Booking does none). Yet there is a lot of truth in the fact that making the travel experience better is something hotels (think concierges) are brilliant at. 

CHECK OUT AIRBNB TRIPS

other good stuff.
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Hotel Technology Review


The 10th edition of the Hotel Marketing Benchmark, 26 slides full of information on what is happening in the hotel technology and marketing industry.

•  How beacons could change guest communication

•  Can chat apps can fix bad reviews

•  New models in the hotel industry

•  More. 
READ IT!
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